Job Responsibilities:

• Managing content creation across a variety of channels including on websites, blogs, social media platforms and marketing campaigns
• Implementation of tone of voice guidelines and brand identity documents across all brands in line with the overall digital marketing strategy
• Reviewing competitor activity and trends to incorporate within all relevant content
• Identify, research and produce articles on relevant product areas in line with digitalmarketing and SEO strategy.
• Produce content which is both original and optimised for search engine purposes includingkeyword analysis and relevant outbound and internal linking
• Devise a content plan for each brand including a content calendar to ensure all business-critical deadlines are met in line with the marketing plan
• Devise and maintain content creation templates including evidence of proof reading and therelevant sign off
• Proof read and check all online content and use the CMS to upload all work
• Liaise with the SEO team to ensure all relevant content areas are being focused upon