Job Responsibilities:

• Manage the delivery of web site proposition in line with the digital marketing strategy for the business
• Work closely with internal stakeholders to deliver tailored web-based solutions
• Content management delivery and development for websites
• Input into and deliver on the digital element of the annual marketing plan and campaign plans
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Input into digital budget plans for both project and BAU activity
• Ability to boldly plan and execute a Digital marketing plan and come up with innovative and creative ideas for campaigns that can roll-out across digital channels
• Building, planning, running and testing email marketing campaigns
• Evaluate product offering, traffic, landing page quality, content, Email Marketing, PPC, SEO, design, demographics of prospective customers when determining keywords and campaigns.
• Analyse keyword costs, ad copy and cost per conversion. Identify and inform management of opportunities, potential risks, and other key issues
• Implementing and optimising email campaigns, Expert in mailshot deliverability (including producing non-spam content and optimizing the design to work perfectly on mobiles, tablets and laptops)
• Manage campaigns and set up reporting and ROI tracking within internal tracking systems and Analytics and provide actionable insights
• Planning, implementation and reporting on A/B testing both for ad copy and landing pages